How to Use Contests to Promote your Facebook Page?
Holding contests on your Facebook page helps it garner the attention of many of its fans. Not only does this interest existing fans, it also helps promote a page by increasing user interest in it; which leads to more page likes in due course. Although contents almost certainly do the job by enticing users with rewards, if you’re looking for a quicker way to get more likes for your page, you can always buy targeted Facebook fans. Here’s how you can extract maximum benefits out of a contest on your page.
Choosing an Incentive
A contest without a reward or incentive is pointless; it is the only initiative which fascinates users enough to enter a contest. However, you must be extra cautious while choosing an incentive, as this will determine the number of people joining your contest. Make sure the reward you have chosen is relevant to your Facebook page. For instance, if your page is focused on the technology industry, you could offer free gadgets as the prize. Similarly, a restaurant or a café can put up discount coupons and free meals.
Relevant Contest Ideas
The main idea of the contest should be relevant to the theme of your page and must remain within the context of your area of operations. Most of the contests are usually based around a question, while others ask the users to merely click and participate. The most popular ideas include riddles, completing mathematical patterns, recognizing pictures, and so on. The key is to be creative with your contests, without over-thinking them. Merely getting people to like your page to enter a contest is a very clever way to generate interest in your page.
Add a Fan-Gate Image
Pictures are an important aspect of Facebook contests. You must carefully choose a cover image for the contest, as it gives an intriguing first impression to all visitors of the page. A fan-gate image clearly points towards the like button with a call to action; it can therefore urge many people to like your page and participate in the contest. Such images can play great role in boosting page likes.
Collect Email Address
Facebook does not require you to like a page before entering its contest (some individual pages may put this restriction themselves). However, you may be required to provide a valid email address each time you want to enter a contest anywhere on Facebook. This is a nice and easy way to build up a database of email addresses, and run an email marketing campaign. Email marketing can help you gain even more page likes.
A seemingly small promotional trick like holding contents can work wonders for increasing user traffic on your Facebook page.